Key points to consider when choosing sticker materials for your business

Are you ready to reap the rewards of sticker marketing? But how do you choose the perfect material to represent your brand? 

The sticker universe can be confusing, especially if you are just getting started. Sticker printing companies offer a great variety of paper and vinyl materials ready for you to use. How are you meant to know which material works best for your application? 

Look no further, we are here to help you. Below, you will find three key points you should consider when you are looking to buy custom stickers. We will talk you through the resistance of each material and give you tips on how to extend your branding using stickers. After reading this article, you will know exactly which sticker material is right for you. 

  1. Your main objective 

Stickers are incredibly versatile and can be used in so many different ways. What do you want to achieve with your custom stickers? Thinking about your objective can already help you to narrow down your options and highlight which material feature will be most important to you. 

Do you want to increase brand awareness? Are you looking for stickers to hand out at industry events? Maybe you are after ways to improve your product packaging, or you want to brand your vehicle fleet? Is your brand environmentally friendly and want to share that? Each of these goals brings you closer to the sticker you need. 

By defining your main objective, you automatically define the most important feature your sticker material should have from special effects over scratch- and water-resistance to eco-friendliness of the resources used. 

  1. Durability and resistance 

After you have defined your most important material feature, think about the durability you are looking for. Some sticker materials are perfect for long-term outdoor uses, whereas others should only be used indoors. 

As a rule of thumb, vinyl-based stickers are usually ideal for outdoor uses. They make great waterproof stickers that are scratch-resistant and withstand the sun. This means these stickers can be used outside without compromising their longevity or appearance. Paper-based stickers, on the other hand, should mainly be used indoors, as they are only splash-proof, not waterproof. 

If you are looking for stickers for a special day, to brand your shipping boxes, or as an add-on with every order, paper stickers are just right for you. Vinyl stickers are better if you want to apply them to cars, bicycles or any other surface that is exposed to the elements. 

  1. Support your overall branding 

Your sticker material can help you highlight or communicate your brand features to prospective customers. Think about your stickers as an extension of your branding. What does your brand stand for? How can the material you choose support your vision? 

High-quality stickers and product labels can visualise your brand. If you want to highlight your sustainability, choose one of the many biodegradable sticker material options. Many UK sticker suppliers offer a whole range of eco-friendly materials in white and clear. These are perfect to show your customers that you care. 

Maybe you are selling a luxurious or premium product? Then why not invest in premium materials? So-called effect materials are vinyl materials which come with different metallic or fluorescent effects. Get printed vinyl stickers like the ones you can see below to elevate even the most simplistic packaging to a real high-end experience. 

We hope you found our three key points to consider to find your perfect sticker material useful. Are you ready to try them out yourself? We cannot wait to see the amazing effects you will create. Should you have any questions, or would like to share your experience, please leave a comment below.